The Music Profile is the set of qualities that help determine the musical experience in a zone or group of zones. It defines the characteristics of the business, its brand identity, the target audience, the desired musical genres, and the busiest hours.
The creation of Music Profiles is key to help us provide the best possible experience.
With this, we achieve:
- Better playlists adjusted to your business characteristics
- Improved customer experience in the commercial space
- Removal from the playlists of anything not aligned with the Musical Profile
- Recommendations for new music that is aligned.
Some questions:
Do I need to create a Music Profile for each Zone?
No. Music profiles define the experience you want to generate in a zone or group of zones.
Example: If a fast-food restaurant has 50 identical branches (one area per branch), it will suffice to create a single music profile, as the profile will be the same for all 50 branches. On the other hand, in the case of a hotel chain (10 identical hotels) with pool, lobby, and restaurant areas, you should create 3 music profiles (one for the pool, one for the lobby, and one for the restaurant) since the music and experience vary considerably in each zone. That will be enough for the 10 hotel locations in the chain, as they are identical to each other.
Can I edit a Music Profile?
Yes. You can modify the settings of any music profile as many times as necessary. Our database will update with the changes you make.